Towel dry station a hit

[Waxman]

Started my complimentary towel dry station today. Customers love it! So far so good.

[JMMUSTANG]

What is a towel drying station?

[MEP001]

http://forum.autocareforum.net/showthread.php?t=366

[JMMUSTANG]

Thanks for the link

[MEP001]

The vast majority of our automatic bay customers don't use the rest of the wash at all. I'd estimate less than 1 in 25 will do anything more than wash and leave. What percentage would you say utilized your free towel station? Did you have much trouble with towel walk-off or abuse? We have a large self-serve customer base, and the auto customers would have to dry in the same area as the rest - how might I deal with offering free towels to one set of customers while having the rest purchase their own?

[Greg Pack]

You will find that many automatic customers will stop and use the towel station once they learn about it-probably 25%. Even if the car is mostly dry they will wipe streaks coming out of mirror housings, etc. Many SS customers also use the towel station. So, as you can imagine this cuts into towel sales. But I still sell some towels. Abuse of the service seems to be the biggest problem overnight. I originally brought the towel cart in overnight, but now I just leave it out with fewer towels.

Another idea I have heard of (if you are well attended) is a "clean towel club" The customer buys one nice terry towel for a nominal fee and it may be re-exchanged for a clean towel whenever they visit.

[pitzerwm]

http://forum.autocareforum.net/images/misc/towel.jpg

Compliments to Soapy.

[Waxman]

Kudos, Soapy! You know how to do it right! I aspire to your greatness and high level of service. Keep on motivating me to be better!!!

[soapy]

That picture is the deluxe version of a towel drying station. I am trying to get all my locations set up with similar stations. Most just use rubber made trunks on a simple cart.

[easywash]

That is a Beautifil towel station. I'd love to be able to read what the signage says :)