MOTHER'S DEFAMING AD in AUTOMOTIVE CONSUMER MAGS

[Waxman]

Thank you Bud for being proactive.

I emailed to the address you gave. I agree with you.

Everyone needs to jump on this as well if we are to create the change that is just here.

[buda]

Waxman, thanks for your post and kind words. However, it was Jack Barrett on another forum who brought this to the industry's attention and I have just followed along like you to insure that Mother's is aware of the our dissatisfaction with this defaming ad.

The ICA, WCA and IDA has, I know, all sent letters to Mother's about the advertisment.

Would suggest you write a letter directly to the CEO, Mr Dennis Holloway where it will get, or should get, much more attention.

Regards
Bud Abraham

[Waxman]

Okay . I will do that tomorrow as you suggest. Thanks!

[Red Baron]

Dunno, a lot of comments from their competitors might just tell them that they've hit their target. If the ads are misleading and defamatory, everyone kick in $100 and sue them. That will get their attention faster than anything.

[soapy]

Actually this forum had been talking about this 10 days before it was raised on another forum. This is the place for cutting edge.

[rph9168]

Here is the response to an e-mail I sent to Mother's

We regret that some members of the professional car washing community have taken offense to our advertisement. It was created as a part of a humorous, over-the-top, tongue-in-cheek ad campaign. We promote products for people who prefer to manage their car care at home and did not intend to upset those in the professional car wash industry. We apologize to those who misinterpreted our intent.


Sincerely,

Shane Christman


PRETTY WEAK I'D SAY.

[jprb]

This is NOT an appology or a retraction!

PC&D contacted Mothers, which issued this response: “We regret that some members of the professional carwashing community have taken offense to our advertisement. It was created as a part of a humorous, over-the-top, tongue-in-cheek ad campaign. We promote products for people who prefer to manage their car care at home and did not intend to upset those in the professional carwash industry. We apologize to those who misinterpreted our intent.”

[Waxman]

I got the same response.

[bigleo48]

I have addressed the "humorous, over-the-top, tongue-in-cheek ad campaign" in my letter as unacceptable and requested a retraction/apology. I have also pulled all my mother's stuff and will no longer buy or suggest their products.

I have also copied the Canadian Car Wash Association's president.

BigLeo

[JMMUSTANG]

Hit them where it counts.
DO NOT ORDER ANY MOTHERS PRODUCTS FOR USE OR RESALE.
I placed my hugh chemical order from KR with all the products for my vending machines and decided for the first time not to order any Mothers products.
It's just a very small protest on my part but if all the car washes and detail shops around the country boycotted Mothers just maybe they would get the message.