MOTHER'S DEFAMING AD in AUTOMOTIVE CONSUMER MAGS

[soapy]

In the June 2009 Car and Driver magazine Mother's waxes has a full page add calling drive through rollover carwashes the purest form of evil. Goes on to say that the devil put in some serious overtime inventing these. It is a complete ad dissing our industry. I don't know why anyone in our industry would ever use or recommend this product again.

[Renato]

I never liked and will never do! I prefer above everything else 3m products, expensive than other yes, but even better than other
. Besides if this company has the nerve to talk about rollover car washes like this, will not make any sense to buy or recommend their products.
saludos
Renato
from Mexico

[bcwang]

Hopefully that was just a sarcastic statement.

Mothers does make some pretty good OTC products, it's one of the better brands you'll generally find in the car care section of your local store.

[DavidM]

Mother's may make good products but having seen the ad, I agree with Soapy, the company sucks.

[DavidM]

Here is the full text of the ad:

Modern Convenience? or Gateway to Hell?
The drive-thru car wash.
On the surface it certainly seems alluring. Inexpensive. Time saving.
Mess free. But be warned, friends.
Inside, evil in its purest form awaits. Cycles 1
through 666. Recycled minivan runoff.
A gloppy coat of God know what.
And those massive scrubber
things? Yeah, we're sure those are made
of 100% pure cotton. The devil sure put
some serious overtime in on this one.
Curse the darkness.

Cars deserve better. Mothers.com

[Waxman]

The company sounds desperate with an ad like this.

I have used and loved Mothers for years. I am conflicted!

[bcwang]

What exactly were they advertising with that? I can't really tell.

[soapy]

I heard today that the ICA and some of the regionals are getting involved in this disparaging ad. I think they will be writing to Mothers about this ad.

[Tom Thumb]

Go to the local food store and get July issue of Street rodder mag. look at ad on page 26, Mother's does look like they are a friend of car washs(very old wash in photo)

[buda]

By now many of you automatic car wash operators may have heard about the current advertisment that Mothers, manufacturers of "high-end" consumer car care products like polishes and waxes, etc. has been running in magainzes like Car & Driver and others.

If you have not, you need to find the May issue and read the ad, it is full of defaming and misleading statements about automatic carwashes to the point of calling automatic car washes, "evil."

The International Carwash Association is drafting a letter to Mothers, along with other regional associations.

In my 40 years in the business this is one of the worst attacks against our industry that I have seen.

What is worse they show a photo of an old European roller over carwash system using plastic brushes.

Would suggest that every automatic carwash ower, especially those of you in the conveyor business write a letter or email to Mother's condemning the advertisment and asking them to cancel the advertisement immediately and to run a retraction letter/ad.

Here are some names, addresses, phone numbers and emails you can use:

Mr Dennis Holloway
CEO
Mothers Products
5456 Industrial Drive
Huntington Beach, California92649-1519
714 891 3364

Mr Ken Holland
Director of Marketing

J Dvorak
Director of Public Relations
Jdvorak@mothers.com

If the industry as a whole floods the company with emails and letters I am sure it will get their attention. This is something that should not be allowed to go unnoticed.

Regards
BudAbraham
DETAIL PLUS SYSTEMS